With five years in the fish and chip trade already behind them, father and son team Peter and Fred Capel bought the premises at 10 Seamoor Road, Westbourne in January 1989. There had been a fish and chip shop at this address since 1968 - as little had changed in the intervening 20 years, a major refurbishment was called for!

The refurbished shop opened on April 3rd 1989. The Capels' formula of offering great food with friendly service in pleasant surroundings proved an overnight success. Many fish and chip shops already offered good food, but none did so with quite the panache and emphasis on quality that Fred brought from his early years as a professional chef at some of London's finest establishments. This winning combination has remained the cornerstone of Chez Fred's success ever since.

Still in their first year of trading, Chez Fred scooped the coveted "Best Fish and Chip Shop in the South West / Southern England" title, as well as being runners-up in the "Best in Britain" award in the Seafish Industry Authority's prestigious competition, in 1991 Chez Fred were crowned, and therefore retired from the competition, as Best Fish and Chip Shop in Great Britain.

Chez Fred do not take restaurant bookings, as they work on a first come first served basis.