Located in Horner Lane at Old Spitalfields Market, this latest addition to the Fire & Stone portfolio brings "deliciously different pizzas" into the heart of the City of London. Whilst the regular inhabitants of the area may be having to work harder these days they still have to eat and Fire & Stone are part of the pattern that has seen some of London's finest restaurants moving into the City.

Some years ago I lunched at the Covent Garden Fire & Stone with a colleague and quickly realised that here was a restaurant that meant business. Their claim to be a 'hip' place to eat was no idle boast then, nor is it now. A simple but highly efficient service ensures that bookings can be made with ease wherever you are.

But should time be precious the Fire & Stone takeaway service will make the most of what little you have. The same care and attention that goes into their other menus is applied to the substantial takeaway version that draws on ideas from an international spectrum. If time is money Fire & Stone takeaways are on your side.

Frankly all this rushing about really isn't good for you. Give yourself a break at lunchtime and take a close look at the lunch meal deal. Book in advance and choose any pizza, pasta or salad from the set menu, currently for £4.95. Choose from amongst such delights as the Marrakech with cumin spiced ground lamb, mozzarella, mint yoghurt sauce, green olives, raisins and sliced onion drizzle with chilli oil, or the Acapulco with slow cooked ground chilli beef, Fire & Stone's tomato sauce, jalapenos, mozzarella, sliced red onions, topped with sour cream and guacamole.

For a modest extra indulgence there's the Peking, with Chinese Hoi Sin sauce, shredded aromatic duck, mozzarella and spring onions topped with cucumber ribbons, or you can go green with barrel aged feta, sliced red and green peppers, cucumber, jumbo green olives, red onion, oregano, vine tomatoes and red wine vinaigrette. From which you will note that Fire & Stone spare neither imagination nor scope.

On the main menu consider the myriad choices drawn from five continents preceded by starters that take in a range of dips, sharing boards, calamari, crispy wonton king prawns to name but a few. Their new thin bases still have the same great flavours, homemade sauces and chutneys that top the Original base, but are bigger and crisper. Salads of each and every sort abound. A range of toppings helps in adding individuality to your pizza or you may prefer to head for the pasta choices that include their renowned spicy sausage Rigatoni.

In these difficult times the number of special offers increases and Fire & Stone have that one taped too. Amongst them are the Pizza Passport, so that each time you buy one of their unique pizzas up to six you collect a stamp that then entitles you to your seventh pizza free The best way to keep abreast of these and other offers is to sign up for their Newsletter, or check up on their Website where offers like Friends Eat Free, 2 pizzas for £10, and Kids Eat Free, are frequently to be found.

You want to eat; Fire & Stone want to help you do that as economically and enjoyably as possible.  It's really that simple. Buon appetito!