Whilst the 42 Loch Fyne restaurants have a shared background there is a welcome degree of individuality encouraged throughout the group, which makes for customer interest. If you like wholesome, fresh and reliable seafood caught and reared under carefully controlled conditions, well presented in unfussy surroundings, and you enjoy being well looked after by pleasant staff, Loch Fyne is for you.

There is an increasing awareness of other food staples with an extended choice of meat dishes, but it is the original fare upon which their success was created that prevails. Loch Fyne kippers, a fine bouillabaisse, braden rost, kiln-roasted salmon fillet, and the toothsome oysters on ice, with a selection of accompaniments, all are to be found throughout the various restaurants, as well as Glen Fyne 21 day aged rib-eye steak and Scottish smoked venison. There is invariably a well-travelled wine list available which is sensible, both in content and prices.

Loch Fyne's greatest achievement has been to prove to a sceptical populace that chains or conglomerates can be made to work in the eating-out public's best interests.