"The yellow place" - words that can be heard whizzing around the West End as people plan their lunches, search for a cool coffee stop, call friends for cocktails or make a dinner date.

Profile Soho is a fabulously funky retro bar, diner and café causing a real buzz thanks to its dazzling interior of blinding yellow against sleek black gloss. A slice of New York nostalgia that has slipped into something 21st century, the venue's fusion of American charm with sizzling modern design creates a trule all-day dining experience.

Positioned on Wardour Street, this restaurant serves bang up-to-date stateside classics. From all-day breakfasts to authentic dishes such as melt-in-the-mouth meatloaf, mac 'n' cheese and Mexican chilli dogs - guilty pleasures are the order of the day.

The captivating setting, first-rate food and collection of cocktails including decadent alcoholic milkshakes, make Profile Soho an instant must-try and a lasting friend to those in the know.