The Adam and Eve in Wells Street is a another fine West End example of a Geronimo gastropub, where the right atmosphere, fine food, decent wine and a general air of bonhomie are all par for the course. This small but highly effective and well run group of reformed pubs from the old order now has 28 under its fold, each encouraged to be highly individual, each focused accurately on its own particular area and clientele.

Lest the name should bother you in any way there is an alley at the back which has some outside tables and comes in handy for lovers looking only for each other's eyes and others requiring personal space. Located only a short hop from Oxford Street the Adam and Eve is a sanctuary for those seeking relief from the retail frenzy. Once inside punters appreciate the décor that is reminiscent of many a good home, not overbearing and calculated to sooth and please.

This is a one menu pub and I defy anyone not to find pleasure at enough points to enjoy a thoroughly wholesome, well-cooked and interesting meal. The daily soup is of course a changing feast and it comes with crusty bread. For those who just like their bread and butter ? period ? there's the Oxfordshire variety with Nether End Farm salted butter. Bloody Mary sauce accompanies some crisp whitebait, or try the Valley Farm smoked salmon warm potato cake.

If rush is the order of the day head for the Welsh rarebit, a symphony of toast and cheese, or savour the rare roast beef sandwich with onion chutney and creamed horseradish.

A little more time? Head for the chicken curry with naan bread and pilau rice, or a lamb casserole and herb dumplings. French fries and chips are around, but the best bet are the hand cut chips served with Cornish sea salt. Follow with treacle sponge and custard or some hot apple crumble.

A wine list selected by John Clevely, Master of Wine, does ample justice to the food and leads you through a friendly, well chosen bunch of bottles, few over £30, the great majority available by bottle, and large or smaller glass.

The Geronimo Club provides a sort of inner sanctuary for the regulars and anyone can join. There are definite benefits, to start with a drink on the house for just giving your details. Your birthday comes around and there's a present for you, and on the anniversary of you joining the club. Every month you get an email with an update on what's ongoing, perhaps a party invite or voucher, a few recipes or news of special offers coming up, all reminders that you belong and your company is valued.

Pubs have always come in many different varieties but groups like Geronimo who really work at the the job of getting people along, who listen to their customers and provide a setting where like-minded people can enjoy each other?s company in familiar surroundings are leading the way.

Whether or not you join The Geronimo Club keep tuned in to the Adam and Eve Website where good fellowship abounds.