Zizzi - Central London, The Strand

It is not an easy task to maintain impeccable standards and uniformity of taste across a chain of over two hundred outlets, yet that is just the distinction that the ASK group has achieved. Their restaurants, with the brand names of ASK and Zizzi, serve authentic Italian food at reasonable prices, in a warm and friendly ambience. The chain continues to grow, with the group opening around twenty-five new outlets each year.

Another talent that the group has is converting listed buildings and in which to house their restaurants. This has helped the group maintain standards, but allows each location to keep its innate charm. Done up in light colours, with wooden floors and gleaming cutlery, Zizzi boasts of a bustling open kitchen which churns out freshly prepared, tasty fare.

Like all good Italian restaurants, the extensive menu offers four distinct sections of antipasti, salads, mains, including pasta, pizza and risottos and desserts, with extensive choices under each head. The restaurant's special antipasti platter has mixed Italian meats with buffalo milk mozzarella, marinated sun-dried tomatoes, mixed olives and red onion focaccia bread. Garlic mozzarella pizza bread and caramelised balsamic onions too, set the tone for a hearty meal.

The calzones or folded pizzas are a treat and come with salads. The carne piccante calzone has marinated chicken, meatballs, Bolognese sauce, mushrooms, chillies, tomato and mozzarella while the clarissa version, has aubergine, and red pepper caponata, olives, goats' cheese, rocket, pine nuts, tomato and mozzarella. The pasta and risotto sections arouse plenty of interest, with the farfalle alla Genovese combined with marinated roasted artichoke hearts, Santos tomatoes, and pine nuts in a delicious creamy pesto sauce or the light risotto with tiger prawns, oak-roasted salmon, calamari, courgettes and baby spinach in a rich creamy base with lemon and chilli.

The pizzas are not far behind either, with funghi topped with field mushrooms, fresh tarragon, mozzarella and tomato while the popular Sophia has marinated chicken, pepperoni, over-roasted sausage, tomato, mozzarella, finished with green chilli and fresh rosemary.

The extensive wine list offers a range of red, white, sparkling and rose wines in addition to beer and spirits while the dessert menu is attractive too, with a range of tempting fare from the homemade tiramisu to the torta cioccolata with its thick hazelnut chocolate base served with vanilla mascarpone. A really hot and tasty cup of coffee, tea or chocolate rounds the meal off well.

The fact that the restaurant hires their employees very selectively is evident in the friendly, cheerful and capable manner with which the staff treat diners, lending each outlet the personalised feel of a family run restaurant.